BMW & MINI Discounts Across The Range

Unique Offers and Dedicated Service

Introducing the BMW Group Military & Emergency Services Affinity Programme, a scheme that offers members and their immediate family exclusive offers across the full range of BMW and MINI models and the growing range of i vehicles and Plug-In Hybrids.

Buying a new BMW or MINI couldn’t be simpler with our Military & Emergency Services Affinity Programme:

  • Visit our website to browse the array of offers available and select the car you'd like.
  • Give us a call on 0370 700 5311 or visit our showroom on Park Lane, Mayfair and be sure to mention you are a member of the Forces Cars Direct Military & Emergency Services Affinity Programme.
  • Order your new BMW or MINI using our Affinity discounts.
  • Take delivery of your new vehicle at either our Park Lane showroom or benefit from nationwide delivery and experience our qualified handover at your convenience. *delivery costs and restrictions may apply.

Programme Eligibility (serving and retired members of):

  • British Army
  • Royal Air Force
  • Royal Navy
  • Royal Marines
  • Police
  • National Fire Services
  • Ambulance Services
  • Prison Services
  • Air Ambulance Association
  • NHS
  • Teachers
  • Preferential Car Scheme available
  • UK nationwide home delivery
  • Part exchanges welcome
  • Friendly and knowledgeable team
  • A one-stop experience
  • 3 years roadside assistance, warranty and 12 months road fund licence

To view our latest offers

Click Here

Example Offers

MINI Convertible Cooper Classic Auto

On the road cash price:
£25,595

or £363 per month

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £25,595
Monthly payment £363
Optional final payment £10,216.16


Your deposit £363
BMW deposit contribution £2,436.80
Total deposit £2,799.80

6.9% APR Representative


MINI 3-Door Hatch Cooper S Classic Auto

On the road cash price:
£26,195

or £366 per month

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £26,195
Monthly payment £366
Optional final payment £10,730.46


Your deposit £366
BMW deposit contribution £2,516.24
Total deposit £2,882.24

6.9% APR Representative


MINI Countryman Cooper Classic Auto

On the road cash price:
£28,945

or £399 per month

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £28,945
Monthly payment £399
Optional final payment £12,166.99


Your deposit £399
BMW deposit contribution £2,800.50
Total deposit £3,199.50

6.9% APR Representative


MINI Electric
Level 2

On the road cash price:
£31,095

or £462 per month

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £31,095
Monthly payment £462
Optional final payment £13,159.05


Your deposit £462
BMW deposit contribution £1,500.97
Total deposit £1,962.97

6.9% APR Representative


BMW 118i M Sport
Sports Hatch

On the road cash price:
£30,185

or £379 per month

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £30,185
Monthly payment £379
Optional final payment £15,187.58


Your deposit £379
BMW deposit contribution £2,543.99
Total deposit £2,922.99

6.9% APR Representative


BMW X1 x Drive 23i
M Sport

On the road cash price:
£46,700

or £599 per month

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £46,700
Monthly payment £599
Optional final payment £20,328.73


Your deposit £1,000
BMW deposit contribution £4,380.60
Total deposit £5,380.68

5.9% APR Representative


BMW X5 x Drive30d M Sport

On the road cash price:
£68,125

or £799 per month

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £68,125
Monthly payment £799
Optional final payment £30,489.39


Your deposit £3,500
BMW deposit contribution £6,827.67
Total deposit £10,327.67

5.9% APR Representative


BMW 840i M Sport Gran Coupe

On the road cash price:
£77,075

or £729 per month

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £77,075
Monthly payment £729
Optional final payment £28,384.09


Your deposit £3,000
BMW deposit contribution £19,451.79
Total deposit £22,451.79

4.9% APR Representative


Terms & Conditions

Subject to availability. Eligible customers only. Delivery cost and restrictions may apply. 

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