BMW & MINI Discounts Across The Range

Unique Offers and Dedicated Service

Introducing the BMW Group Military & Emergency Services Affinity Programme, a scheme that offers members and their immediate family exclusive offers across the full range of BMW and MINI models and the growing range of i vehicles and Plug-In Hybrids.

Buying a new BMW or MINI couldn’t be simpler with our Military & Emergency Services Affinity Programme:

  • Visit our website to browse the array of offers available and select the car you'd like.
  • Give us a call on 0370 700 5220 or visit our showroom on Park Lane, Mayfair and be sure to mention you are a member of the Forces Cars Direct Military & Emergency Services Affinity Programme.
  • Order your new BMW or MINI using our Affinity discounts.
  • Take delivery of your new vehicle at either our Park Lane showroom or benefit from nationwide delivery and experience our qualified handover at your convenience.
  • Preferential Car Scheme available
  • UK nationwide home delivery
  • Part exchanges welcome
  • Friendly and knowledgeable team
  • A one-stop experience
  • 3 years roadside assistance, warranty and 12 months road fund licence

To view our latest offers

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Example Offers

MINI Hatch 3Dr One 1.5 102PS
Classic 3Dr Manual
[S/S]

£192.00 per month | Your deposit: £192.00

Personal Contract Purchase (PCP)


Visit the BMW website for the full offer details

MINI Hatch 3Dr Cooper 1.5 136PS Exclusive 3Dr Manual [S/S]

£235.00 per month | Your deposit: £235.00 

Personal Contract Purchase (PCP)


Visit the BMW website for the full offer details

MINI Clubman Cooper 1.5 136PS Exclusive 6Dr Manual [S/S]

£272.00  per month | Your deposit: £272.00 

Personal Contract Purchase (PCP)


Visit the BMW website for the full offer details

MINI Countryman Cooper 1.5
136PS Excl 5Dr Manual
[S/S]

£294.00 per month | Your deposit: £294.00 

Personal Contract Purchase (PCP)


Visit the BMW website for the full offer details

BMW 1 Series 118 Hatch 5Dr 1.5 i 136PS M Sport 5Dr Manual [S/S]

£297.00 per month | Your deposit: £297.00 

Personal Contract Purchase (PCP)


Visit the BMW website for the full offer details

BMW 3 Series 320 Saloon
2.0 i 184PS SE 4Dr Auto
[S/S]

£365.00  per month | Your deposit: £365.00  

Personal Contract Purchase (PCP)


Visit the BMW website for the full offer details

BMW 5 Series 520 Saloon 2.0 i MHT 184PS M Sport Edition 4Dr Steptronic [Start Stop]

£399.00 per month | Your deposit: £399.00  

Personal Contract Purchase (PCP)


Visit the BMW website for the full offer details

BMW 4 Series 420 Coupe 2.0 i
184PS M Sport 2Dr Auto
[S/S]

£442.00 per month | Your deposit: £442.00  

Personal Contract Purchase (PCP)


Visit the BMW website for the full offer details

Terms & Conditions

Subject to availability. Eligible customers only. Excess mileage, vehicle condition and other charges may be payable. Applies to new vehicles ordered between 01 July 2019 and 30 September 2019 and registered by 31 December 2019 (subject to availability). *On the road cash price is based on manufacturer’s recommended retail price and includes 3 year BMW Retailer Warranty, BMW Emergency Service, 12 months’ road fund licence, vehicle first registration fee, delivery, number plates and VAT. ^Optional final payment is not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable). Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Offer may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Financial Services (GB) Limited, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14 day statutory right to withdraw from the agreement. Park Lane Ltd is part of BMW Group. We commonly introduce customers to a selected panel of lenders including BMW Financial Services and MINI Financial Services. We may receive commission or other benefits for introducing you to such lenders. This introduction does not amount to independent financial advice. You should try and estimate the distance you will travel as accurately as possible to try and avoid excess mileage charges at the end of your contract.

Personal Contract Purchase example: BMW 5 Series 520 Saloon 2.0 I 184 M Sport 4dr Auto Start Stop. Contract term: 48 months. Annual mileage: 8000. 47 monthly payments of £363.00. Dealer contribution: £9756.66. Finance contribution: £0. Your deposit: £363.00. Optional final payment: £15,957.18. Interest charge: £1783.84. Amount of credit: £40,991.00. Cash price: £41,354.00. Total price: £43,137.84. Fixed borrowing rate: 1.9%. Representative APR: 1.9%. Processing fee: £0. Finance doc fee: £0. Manufacturer RRP: £40,970.00.

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