BMW & MINI Discounts Across The Range

Unique Offers and Dedicated Service

Introducing the BMW Group Military & Emergency Services Affinity Programme, a scheme that offers members and their immediate family exclusive offers across the full range of BMW and MINI models and the growing range of i vehicles and Plug-In Hybrids.

Buying a new BMW or MINI couldn’t be simpler with our Military & Emergency Services Affinity Programme:

  • Visit our website to browse the array of offers available and select the car you'd like.
  • Give us a call on 0370 700 5311 or visit our showroom on Park Lane, Mayfair and be sure to mention you are a member of the Forces Cars Direct Military & Emergency Services Affinity Programme.
  • Order your new BMW or MINI using our Affinity discounts.
  • Take delivery of your new vehicle at either our Park Lane showroom or benefit from nationwide delivery and experience our qualified handover at your convenience. *delivery costs and restrictions may apply.

Programme Eligibility (serving and retired members of):

  • British Army
  • Royal Air Force
  • Royal Navy
  • Royal Marines
  • Police
  • National Fire Services
  • Ambulance Services
  • Prison Services
  • Air Ambulance Association
  • NHS
  • Teachers
  • Preferential Car Scheme available
  • UK nationwide home delivery
  • Part exchanges welcome
  • Friendly and knowledgeable team
  • A one-stop experience
  • 3 years roadside assistance, warranty and 12 months road fund licence

To view our latest offers

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Example Offers

BMW 220i Active Tourer 

£424.00 per month | Your deposit: £424.00 

Personal Contract Purchase (PCP)

48 month contract | 8,000 miles per annum

BMW Z4 sDrive20i M Sport 

£536.00  per month | Your deposit: £536.00  

Personal Contract Purchase (PCP)

48 month contract | 8,000 miles per annum

BMW 520d M Sport Saloon

£550.00 per month | Your deposit: £550.00  

Personal Contract Purchase (PCP)

48 month contract | 8,000 miles per annum

BMW iX xDrive40 M Sport

£1073.00 per month | Your deposit: £1073.00 

Personal Contract Purchase (PCP)

48 month contract | 8,000 miles per annum

Terms & Conditions

Subject to availability. Eligible customers only. Delivery cost and restrictions may apply. Excess mileage, vehicle condition and other charges may be payable. Applies to new vehicles ordered between 01 April 2021 and 30 June 2021 and registered by 30 September 2021 (subject to availability). *On the road cash price is based on manufacturer’s recommended retail price and includes 3 year BMW Retailer Warranty, BMW Emergency Service, 12 months’ road fund licence, vehicle first registration fee, delivery, number plates and VAT. ^Optional final payment is not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable). Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Offer may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Financial Services (GB) Limited, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14 day statutory right to withdraw from the agreement. Park Lane Ltd is part of BMW Group. We commonly introduce customers to a selected panel of lenders including BMW Financial Services and MINI Financial Services. We may receive commission or other benefits for introducing you to such lenders. This introduction does not amount to independent financial advice. You should try and estimate the distance you will travel as accurately as possible to try and avoid excess mileage charges at the end of your contract.

Personal Contract Purchase example: BMW 1 Series 118 Hatch 5dr 1.5 i 136ps M Sport Start Stop. Contract term: 48 months. Annual mileage: 8000. 47 monthly payments of £299. Dealer contribution: £4,831.38. Finance contribution: £0. Your deposit: £299. Optional final payment: £12,046.28. Interest charge: £2,075.66. Amount of credit: £24,023.62. Cash price: £24,322.62. Total price: £26,398.28. Fixed borrowing rate: 2.9%. Representative APR: 2.9%. Processing fee: £0. Finance doc fee: £0. Manufacturer RRP: £28,205.00.


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